Jeffery Lim has been in the media business for nine years.  He worked as the regional consultant for Chum Television International and has been Managing Consultant for MRA Media's O Channel in Indonesia, developing their business strategy, building and training their team and launching the channel as from May 2005.   From 1997 to 2004 he was one of the founding directors/shareholders of ImageWorld Media, Inc. (IWMI) a U.S. NASDAQ listed media content company and its Singapore based subsidiary, Interruption Television Pte Ltd.  IWMI provides and distributes traditional and new media content produced in Asia for the global market. Jeffery was responsible for building IWMI's content and distribution which reaches over 200 million households in 120 countries.  Partnerships include Columbia Tristar International Television, Viacom (which owns MTV networks) and Chum Television International, Canada's largest media conglomerate. Jeffery helped its growth from start up to eventual listing on the NASDAQ in 2001. Prior to IWMI, Jeffery worked as in-house legal counsel for the Kuok Group of companies, a large Asian conglomerate.  Jeffery holds an LL.B (Hons.) from The University of London, King's College.